Education Series
The Entrepreneur and Small Business Education Series is a collaborative initiative by the Downtown Long Beach Alliance, California State University’s Institute for Innovation & Entrepreneurship, and Farmers and Merchants Bank.
The Education Series: For Entrepreneurs and Small Businesses is a six-week program focused on providing the tools and skills needed to start and run a successful business. The Institute for Innovation & Entrepreneurship will provide a Certificate of Accomplishment to those who complete the entire program.
Education Series
Curriculum schedule
The series focuses on providing the tools and skills needed to start and run a successful business.
Designing Your Business Model
Saturday, February 1, 2025
Joy Fairbanks
- What are the nine key components of a Business Model Canvas?
- How do I craft a compelling Value Proposition?
- Who are my Customer Segments and how do I identify them?
- What should I include in my Cost Structure?
- Which Channels are most effective for reaching my customers?
- How do I develop a sustainable Revenue Model?
All Things Accounting & How to Sell if You're not a Salesperson
Saturday, February 8, 2025
Sabrina Landa
- Financial Literacy
- Basic accounting principles
- Types of accounting platforms
- Financial statements
Mike Huntley
- How to Sell if You’re not a salesperson
- Inhibitions to making the ask
- Building a pitch
- Creating a persona
All Things Accounting & How to Sell if You're not a Salesperson
Saturday, February 8, 2025
Sabrina Landa
- Financial Literacy
- Basic accounting principles
- Types of accounting platforms
- Financial statements
Mike Huntley
- How to Sell if You’re not a salesperson
- Inhibitions to making the ask
- Building a pitch
- Creating a persona
All Things Accounting & How to Sell if You're not a Salesperson
Saturday, February 8, 2025
Sabrina Landa
- Financial Literacy
- Basic accounting principles
- Types of accounting platforms
- Financial statements
Mike Huntley
- How to Sell if You’re not a salesperson
- Inhibitions to making the ask
- Building a pitch
- Creating a persona
Register for the Education Series
Date: February 1 – March 8, 2025
Time: Saturday mornings (in person) 9:00 AM to 12:00 PM.
Location: Studio One Eleven, 245 E. 3rd St. Long Beach, CA 90802
Cost to Attend: FREE to attend for existing and potential Downtown business owners and CSULB students (value of $1,350)